Copy of Copy of Copy of Copy of Murray's Cheesemojis PRIDE — Ashley Swope

HOME Work About SHOP

HOME Work About SHOP

Murray’s Cheesemojis: Pride Pack

©2019 Ashley Swope - All Rights Reserved

Follow Me on Instagram @ash_and_ink

@thestonewallinn IPA
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I had the opportunity to design the label set for the @brooklynbrewery Stonewall Inn IPA

@murrayscheese Cavemaster Reserve Label Redesign | Greensward
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Greensward, the last of the 7 Cavemaster Reserve labels I designed for Murray’s. I designed all of the labels to tell the story of each cheese- where it came from and how they made their name in the big city
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Named after the Greensward Plan, the original layout plan for Central Park, I placed the iconic barn of @jasperhillfarm (where the base of Greensward is made) in Manhattan’s iconic park
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The second image is a preliminary sketch. #process

Felt it was time for a change #redhead
Good bye blonde 👋

@murrayscheese Cavemaster Reserve Label Redesign | Hudson Flower
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I had the incredible honor of redesigning the Murray's Cavemaster Reserve Packaging line!
I completed a series of 7 labels all designed to tell the story of each cheese- where it came from and how they made their name in the big city
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Named after the Hudson River Valley, this sheep’s milk cheese comes to NYC we’re it is coated in delicious herbs
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The second image is a preliminary sketch. #process

Hope ya’ll crushed it this week! Now it’s time to crush a few beers
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If you’re out in Williamsburg tonight, stop by the @brooklynbrewery for a few pints and one of my enamel pins 💀 🍺
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Cheers!

@murrayscheese Cavemaster Reserve Label Redesign | Cornelia
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I had the incredible honor of redesigning the Murray's Cavemaster Reserve Packaging line!
I completed a series of 7 labels all designed to tell the story of each cheese- where it came from and how they made their name in the big city 🌃
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Cornelia made its way to NYC from Point Reyes in CA, know for its iconic lighthouse. It earned its name from the cross streets of the original Murray’s shop, Cornelia & Bleecker
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The second image is a preliminary sketch, where I explored the idea of a cross country road trip. This concept was a bit too expected and I ultimately landed on the idea of coast to coast through water, not highway