BROOKLYN BREWERY VARIETY PACK
Led the ideation and creative development of Brooklyn Brewery’s new variety pack. The goal was to create a playfu and dynamic 12pk that would allow any brand from the Brooklyn Brewery portfolio to seamlessly swap in.
Inspiration was drawn from overlapping stickers plastered through out urban settings. Graphic interpretation of can originally created by Thirst Craft during Pulp Art Hazy IPA & Pulp Art Hazy Double IPA’s brand world development. Borrowing from Pulp Art, the vectorized can imagery was then carried over to the other brands in the variety pack.
Art Director: Ashley Swope
Designer: Ashley Cobb
Creative Director: Abby Rand
Photographer: Paige Snider
