Sea Stalker Rum
The whole brand concentrates on the act of stalking pirates. The label art demonstrates the event of hunting, while the handles of the jugs mimic the movement in the label. The label art is in a grotesque ink splatter style, to give the illusion of the creature inking on the label, creating the image, telling its own tale. Each jug is also topped and sealed with a black ink soaked cork.
I created cups as a promotional piece, resembling a disection of a tentacle. The cups, as well as the jugs, are packaged in a wooden crate with the logo laser cut into the front. The handles of the boxes are interlocked nooses, referencing the Gold Rum'l label art, as well as the theme of death.
All pieces of this project were hand made.