ASHLEY SWOPE
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Murray's Cheese

Murray's Cheese

As the Junior Graphic Designer at Murray's Cheese, I have worked on many projects and campaigns to support the brand. Shown below are just a few projects I have developed and executed. I have assisted in promotional campaigns, private label design & development, social media visual support, and eblasts, amongst many other things.

 
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Murray's Cheesemojis

Appointed as the lead designer and illustrator for Murray's Cheesemojis, an emoticon sticker keyboard, I designed 66 stickers from concept to finish in roughly a two week timeline. I developed three Sticker packs for the initial launch, consisting of one free pack, and two paid packs: the Party and the Pun, with intentions of additional packs to be released seasonally. 

Cheesemoji's have resulted in revenue and an increase of social media followers for the company. Murray's Cheesemojis are available to download at the Apple App Store and Google Play.

 
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Murray's Melt-O-Meter

Developed a poster and trifold brochure featuring the Melt-O-Meter, an education tool to help communicate how different cheeses react to heat.

 
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Murray's Promotional Posters

Designed various promotional posters for the flagship store window, as well as, Kroger stores nation wide.

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Murray's Co-Branded La Tur

Created a label solution for Murray's co-branded La Tur, while following layout and typographic restrictions provided by the La Tur producer.

 

Murray's Brand Refresh

Redesigned Murray's business papers, as well as, their scale labels and datamax labels, giving the brand a more sophisticated appearance.